This ad campaign for Harajuku clothing store Laforet titled Be Noisy is as quirky and weird as the world-famous style this district is known for. Directed by Rikako Nagashima, these looks merge all-time favourites such as florals and art – the art being those crazy installation-like wires coming out of the model’s mouth. Only in Japan.
You should definitely check out the short videos below to see the whole thing happening. I mean, when was the last time you saw someone spitting flowers and wires out of their mouth all while looking super kawaii? (Yes, I’m totally pulling my Gwen-Stefani-2004-Hollabackgirl lingo in here, which is as Harajuku as I’ll ever be).
Click through to see the videos!