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June 10, 2013 / culture

The Pantone Project on Instagram

Photography by Paul Octavious

Photography by Paul Octavious

Photography by Paul Octavious

Photography by Paul Octavious

Photography by Paul Octavious

Ok. Breathe. I know, this is the coolest shit ever but, let’s take it slowly, mmkay?

While browsing through my phone’s warp hole, also known as Instagram, I found this amazing Pantone Project by Chicago-based photographer Paul Octavious. I’m amazed at the things people can do with their phones. Seriously. Did you ever think this would exist when you were in high-school?

Are you jumping into the colorful wagon with Paul Octavious? I think we should. This project basically sends you on a scavenger hunt, armed with nothing but your camera phone, and a few Pantone swatches. I think we are guaranteed to have a blast, PLUS, this is a great exercise to train your eye to find colour inspiration where you least expect it.

So, shall we Pantone the city together?

Ps. the official tag for this project is #ThePantoneProject. Oh, are we IG friends yet?

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Reader Interactions

6 Comments

  1. Billy says

    June 10, 2013 at 10:13 am

    ohmygod. I don’t even know what to say except awwww yeaahhh

    • Gabriel says

      June 10, 2013 at 10:14 am

      haha yep. Same here, I can’t wait to get some swatches to start pantoning like a maniac! (pantoning is totally a word, btw).

  2. alicia says

    June 10, 2013 at 2:47 pm

    I don’t think I’ll ever get tired of Pantone projects <3

    • Gabriel says

      June 10, 2013 at 3:08 pm

      Yah, I doubt we will, especially us color addictings! :P

  3. Erika says

    June 11, 2013 at 5:25 am

    Hell yeah.. I’ve been following Paul and his post are amazing.. I seriously want to get my pantone on..

    • Gabriel says

      June 11, 2013 at 8:41 am

      let’s do it!!

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