Hey guys! Happy Monday.
This week I have something special for you; since Spring has sprung and all of us are head over heels for blooms and nature, I thought of bringing that same vibe to the blog. The result: a week of Jungle Fever!. Fashion, art, design, food, and even a special collaboration with some amazing Vancouver creatives will be showcased during this week. All influenced by nature. It’ll be PACKED with awe-inspiring imagery. Make sure to pop by, k?
Today’s feature is Candela’s SS12 campaign which “drew inspiration from tropical foliage, bright textiles, and afrobeat music of the 70’s.” Sounds – and looks – fantastic, no? Love the styling, color blocking, and – obviously – all the mixed media elements.
Key learning from this campaign: Even though there are lots of textures, backgrounds, and objects – it doesn’t look messy or overdone. The huge color blocks help to tone it down, and the consistent palette makes it cohesive. Simple details that make such a HUGE difference.
IMAGES VIA: Roanne Adams on Behance
laura redburn // cardboardcities says
the colour combos make me feel so happy! especially love the blouse in the 4th pic down :O
Gabriel says
Yes, the colors are so cheerful! I wish they had guys stuff too :P
Sandra says
Love how you analyze it. I think the same way – first the emotional response and then figuring out how it works. What I can apply to my work.
Gabriel says
Exactly my friend! It’s all a learning process ;)